The next blog series will focus on Integrating the Patient’s Voice while developing and maintaining an mHealth digital tool.
Over the last few years, as patients grow into more of the role of a healthcare consumer, healthcare providers and payers have been actively leveraging various healthcare digital tools to connect them (the patients) to their care. We have discussed in the past how mHealth is an important tool for improving patient engagement because so much of the technology is already consumer-facing.
What would happen if we spent less time talking about pre-operative pain, post-operative pain, pain medicine, other methods of pain control, etc… and focused more on what was most important to patients during their recovery? This question is the driver behind our motivation to learn about what inspires our patients towards recovery. If we want to engage patients so badly, we should focus more time and attention to what is most important to them!
Let’s get down to the nitty gritty! Over a 11-month data collection period, we had 186 patients submit their inspirations to us last year. (Obviously, with plenty more that still currently are sent!)
When we first began our STREAMD journey almost 3 years ago, we became fascinated with discovering what inspires patients to seek surgery, and then endure through the arduous recovery. We started with total knee and hip replacements because we were interacting with them on a daily basis at that time. These were busy clinics and operative days treating patients with seemingly similar problems. However, while discussing their debilitating hip or knee pain, we were immediately drawn to the impact of their pain and disability.
Today, we continue our series on mHealth!
Over the last couple of posts, we have established the value of mHealth for both the provider and the patient. Although, all parties generally agree that mHealth can be a vital tool for everyone, there is certainly debate as to who should be paying for these services.
The vast array of modern healthcare technologies can be daunting, so in these next few posts we’ll be introducing you to the world of mHealth.
Our CEO, Dr. Kevin Campbell was recently interviewed by Becker’s Spine Review to discuss how the STREAMD chatbots have impacted the lives of patients who underwent a hip or knee replacement!
STREAMD is pleased to announce that the results of our randomized, controlled clinical trial have been published in the Journal of Bone and Joint Surgery. The study evaluated the impact STREAMD had on patients recovering from total hip and knee replacement.
More than ever, a focus on engaging the patients is utmost important. Given the link between reimbursement and successful patient engagement, providers must encourage patients to use portals and interact with their health information. However, as we have discussed previously, the have been several obstacles in successfully utilizing these methods. A focus is now on more simple technology options that patients can access without the startup and maintenance effort required of previously trialed portals. StreaMD is dedicated to researching and providing these opportunities and services.
As clinicians consider implementing mobile apps into their clinical practice, they must be aware of these inherent shortcomings. Developers of patient engagement platforms should focus on patient and provider usability first, and then consider what data is required from the patient to ensure a successful clinical outcome.
In earlier generations, healthcare providers were prohibited from advertising their services. Word of Mouth was considered the sole marketing tool that would drive a healthcare practice. As we enter 2018, physicians have utilized hundreds of marketing/advertising resources. However, one thing has not changed much over time, and that is the value of word-of-mouth marketing. This just happens to take multiple forms these days! One of the most popular sources of word-of-mouth marketing in this information age, is front and center on online review sites.
On May 11-13, 2017, the American Academy of Orthopaedic Surgeons (AAOS) and the Orthopedic Research Society (ORS) held their inaugural Innovation and Entrepreneurship Symposium in Rosemont, titled Translating Orthopaedic Technologies into Clinical Practice: Pathways from Novel Idea to Improvements in Standard of Care.
If we were to ask you what medication or treatment has recently been referred to as:
“The blockbuster drug of the century”
“The holy grail of healthcare”
“The evolution of this will be what shape the future of healthcare”
“No other intervention will have as much of an impact on improving quality of care and reducing healthcare costs”
In our previous blog, we discussed how a good clinical outcomes does not guarantee high patient satisfaction. How about in times of a poor clinical outcome? Is it possible that these patients could still be “satisfied” with their overall care and experience? In orthopaedic surgery, a poor surgical outcome has a wide range of consequences from prolonged pain to multiple reoperations. But when these outcomes occur, how does the patient perceive the situation, and how tight are the clinical outcomes bound to their satisfaction?
Evaluating the success of surgery can be challenging. While an orthopedic surgeon would consider surgery to be successful if the patient is active again, the patient may consider the same surgery a failure if their surgeon was impersonal, or their hospital experience was unpleasant. It goes without saying, the patient and the surgeon may not be on the same page.
For the past eight months, StreaMD has encouraged patients to share what inspires them to work hard during their recovery. The anonymous, inspirational messages will be used to motivate other patients recovering from surgery. We didn’t realize how much we would feel inspired by these stories.
Patients are now demanding a larger role in their healthcare, and are expecting a certain level of service from their providers. With the rapidly growing implementation of patient engagement tools, are patients more “satisfied” with the care they are receiving? How does patient satisfaction correlate with patient engagement?
How do we best engage patients? Ultimately, this starts with giving patients the tools they need to understand what makes them sick, how to stay healthy, and what to do if their conditions get worse; while encouraging and empowering them.